Chemist Richard Mears has been formulating beauty products for some of the world’s most esteemed skincare brands for more than 20 years.

As a skilled and knowledgeable practitioner, he was becoming frustrated at formulating multiple products for different areas of the face and décolletage when he believed it was possible to develop a ‘one-cream skin regime’ for the face without compromising on the ingredients.


There was widespread scepticism within the beauty industry who told him to ‘go on and prove it’.

So he did.

Two years later, CULT51 multi-active facial Night Cream proved it was possible. The secret is the scientifically advanced ingredients that are clinically formulated to help the skin’s natural tendency to regenerate rather than trying to restore it artificially. The results are changing the way premium skincare is approached. 

The second equally acclaimed product in the range, Immediate Effect Serum was initially created for a world-renowned celebrity who wanted to look photo and studio ready in just 15 minutes. Today it is a must-have for celebrity make-up artists around the globe.

In 2016, due to popular demand, CULT51 Day Cream was released. With the same age-defying results, the cream has added SPF to defend against the ageing properties of the sun.

CULT51 will continue to innovate and develop exciting and intelligently crafted skincare products, but will remain true to our two pledges:

  1. To only retail products that Richard believes to be better, more sophisticated and more effective than the skincare alternatives that are already available.
  2. To keep simplicity at the core and never release multiple products when a single beauty elixir can reveal the beautiful even skin you crave.
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