THE FOUNDER

Chemist Richard Mears has been formulating beauty products for some of the world’s most esteemed skincare brands for 30 years, creating many of their best-selling products.

As a skilled and knowledgeable practitioner, he was becoming frustrated at formulating multiple products for different areas of the face, neck and décolletage when he believed it was possible to develop a ‘one-cream skin regime’ for the face without compromising on the ingredients.

There was widespread scepticism within the beauty industry who told him to ‘go on and prove it’.

So he did.

Two years later, CULT51 multi-active facial Night Cream proved it was possible. The secret is the scientifically advanced ingredients that are clinically formulated to help the skin’s natural tendency to regenerate. The results are changing the way premium skincare is approached. 

The second equally acclaimed product in the range, Immediate Effect Serum was initially created for a world-renowned celebrity who wanted to look photo and studio ready in just 15 minutes. Today it is a must-have for celebrity make-up artists around the globe.