Cult51 is located in Surrey, in the picturesque market town of Godalming. It is an inspiring place to be, being one of the finest countryside towns in southern England. At its heart, historic Georgian buildings line the quaint narrow streets; a luscious green park sits at its base, alongside the River Wey, where cattle graze on its waterside meadows and canal boats rest up against the wharf. We pride ourselves in our origin as well as in our innovation, which is why we wanted to share it with you.





Chemist Richard Mears has been formulating beauty products for some of the world’s most esteemed skincare brands for 30 years, creating many of their best-selling products.

As a skilled and knowledgeable practitioner, he was becoming frustrated at formulating multiple products for different areas of the face and décolletage when he believed it was possible to develop a ‘one-cream skin regime’ for the face without compromising on the ingredients.

There was widespread scepticism within the beauty industry who told him to ‘go on and prove it’.

So he did.

Two years later, CULT51 multi-active facial Night Cream proved it was possible. The secret is the scientifically advanced ingredients that are clinically formulated to help the skin’s natural tendency to regenerate. The results are changing the way premium skincare is approached. 

The second equally acclaimed product in the range, Immediate Effect Serum was initially created for a world-renowned celebrity who wanted to look photo and studio ready in just 15 minutes. Today it is a must-have for celebrity make-up artists around the globe.



Over two years in development Cult51 Night Cream is being launched.

Scientifically advanced ingredients at highly concentrated levels, providing over 51 anti-ageing benefits with long-lasting results. The night cream works in synergy with your skin's metabolism to regenerate cells and give your skin a more youthful appearance. 



Due to popular demand, CULT51 Day Cream was released.

With the same age-defying results, the cream has added SPF to defend against the ageing properties of the sun. Loaded with antioxidants it shields the skin from day-to-day aggressors such as pollution, leaving skin feeling softer, plumper, and deeply hydrated. 


Cult51 introduces Derma Line Pen and Eye Repair 

The unique formula of powerful bio-based ionic liquid contained in Derma Line Pen increases hydration, generates luminosity and elasticity, filling fine lines, wrinkles and expression lines. 

Clinically proven to stop air pollutants in their tracks before they can cause damage to the skin. Dramatically reduces the appearance of dark circles and appearance of wrinkles and fine lines.



The Neck and Decolletage Firming Cream has been released 

With its powerful combination of active ingredients, enriched with botanical extracts, collagen and Maroccan Argan Oil Neck and Decolletage Cream stimulates your skin cells to produce more collagen, giving you smoother skin, reducing the appearance of fine lines and wrinkles.

CULT51 will continue to innovate and develop exciting and intelligently crafted skincare products, but will remain true to our two pledges:

  1. To only retail products that Richard believes to be better, more sophisticated and more effective than the skincare alternatives that are already available.
  2. To keep simplicity at the core and never release multiple products when a single beauty elixir can reveal the beautiful even skin you crave.

'There is nothing about your skin that you can measure or comment on that the night cream cannot improve'

Richard Mears 

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