WHAT WE BELIEVE IN

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1. Skin Wellness

At Cult51, our priority is you. More specifically, your skin. 

That's why we never release a product unless we believe it to be better, more sophisticated and more effective than the skincare alternatives that are already available.

Our products are clinically proven to significantly improve your skin's condition and health for naturally flawless and radiant complexion, and for physically younger, energised skin.

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2. Clinically Proven Results

We will only launch a product if it offers exceptional results and is genuinely effective. All of our products undergo fully independent clinical trials before launch. We are not involved in any product trials from start to finish to ensure a fair and unbiased outcome. 

All clinical trials are done and carried out by Princeton Consumer Research, a leading clinical testing facility with branches in the US and UK. We do this because firstly, we care about what you put on your skin, but mainly we want to make sure that we only launch a product that offers exceptional results we promise and is genuinely effective.

3. Independent British Brand

We're proud to be British and to be able to say that all of our products are manufactured in the UK, where the laws ensure that every worker has rights and fair standards. 

So you can be assured that we don't support forced labour in the production of our products.

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4. Skincare for All

We appreciate that all skin is different. 

That's why we've tested our products across a wide panel of trialists, to ensure that they'll still deliver incredible results no matter your skin type, ethnicity, age or gender.

5. Cruelty Free

We are 100% cruelty free. This means that no innocent animals were harmed in the process of developing, testing, creating or manufacturing our products. 

We are also proud to say that we are approved by the PETA's Global Beauty without Bunnies program to be animal-testing-free.

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6. Vegan (where possible)

We try to ensure that all of our products are suitable for everyone, regardless of your skin type, age, gender, ethnicity or ethics. 

That's why, where we could create vegan products without compensating on efficacy, we have. However, some of our products contain collagen, which is unrivalled when it comes to delaying ageing.

7. Sustainable

Right now, most of our packaging is recyclable and biodegradable. 

But this isn't enough. 

We are on a sustainability journey researching new ways to make our packaging more environmentally friendly and sustainable for the future. Because we care about the world we live in. 

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